Jordan has raised $4.1 million dollars over the past three years (and spent most of it) to fund a company aimed at civilizational well-being through better internet through better dialogue through better algorithms. This is a real life, unfinished story of his team embedding integral thinking into everything and mostly failing, with hopefully takeaways of how you might be making similar mistakes or otherwise learn from the uptrust team what integral does right and what it tends to get sooo wrong, and how we just make make it through anyway.